Friday, March 6, 2015
Designing the message
I have some limitations when it comes to designing the message. Most everything I create for the JMU Alumni Association will need to be branded with their logos and colors that fit with the overall JMU brand. I can however, bring a lot of specific photos in from many of the events and programs that I have done in the past that will make it unique. When it comes to actually designing how the content will be displayed, I will most likely start very simple, with text and images and add in narration that helps explain the information in a more robust way. Through this method, I will be able to easily cover the information while also not overwhelming the learner with too much on the screen. Additionally, by chunking the information, I will be able to both allow the learner to pace themselves and choose the information that is most relevant to the role that they play within the chapter.
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